About Paneltronics

Inside Technical Sales Representative

Edited on 5/2/2024

Location: 11960 NW 87th Court, Hialeah Gardens, FL 33018

Paneltronics is an industry leader in the design, engineering and manufacturing of high quality electrical panels, power distribution panels, electrical enclosures, and box-build assemblies. Paneltronics' electrical panels, assemblies, and systems are specified on a wide variety of industrial equipment, specialty vehicles, trucks, boats and military applications worldwide.


  • Generate revenue by proactively soliciting and obtaining sales for the company’s specified products and services.

Position Responsibilities and Requirements

  • Develops sales opportunities by proactively researching and identifying potential accounts for solicitation.
  • Meet or exceed annually set sales goals and objectives.
  • Proactively solicits business from specifically identified new accounts in accordance with the sales strategy. Uses a strategically planned combination of cold call and emails in this effort
  • Proactively manages existing account maintenance and growth by creating a development plan for the accounts.
  • Manages in-coming inquiries from potential new customers with the goal generating new business.
  • Proactively manages existing account maintenance and growth by creating a development plan for the accounts.
  • Builds strong rapport and loyalty with accounts by providing exceptional and timely customer service and by establishing credibility as their account representative and “go-to” technical contact for our types of products and service.
  • Interprets and understanding application specific technical requirements, providing technical information and proposals to customers and developing accounts.
  • Provides accurate and credible technical information and application specific proposals and solutions to customers.
  • Provides proposals and quotes for standard products.
  • Provides proposals and quotes (estimated by Engineering) for custom products.
  • Promptly follows-up and follows-through on all proposals and quotes in an effort to obtain the business.
  • Coordinates with the Sales Manager to help close on the business and/or negotiate objections.
  • Develops accounts by checking customer's buying history; suggesting related and new items; explaining technical features.
  • Assesses competitors by analyzing and summarizing competitor information and trends; identifying sales opportunities.
  • Maintains and improves quality results by following standards; recommending improved policies and procedures.
  • Updates job knowledge by studying new product descriptions, technical documents, and participating in educational opportunities.
  • Accomplishes department and organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
  • Ensure total customer satisfaction from the initial inquiry and/or order through manufacturing and shipping.
  • Answer customer calls and inquiries promptly within predetermined time periods.
  • Effectively handle customer inquiries, concerns, and/or complaints.
  • Communicate customer concerns/complaints to the department manager.
  • Accurately complete and process orders in accordance with predetermined formats and parameters.
  • Assist Accounting Department in collecting past due payments from assigned accounts when needed.
  • Work within the guidelines as detailed in the Paneltronics Employee Handbook.
  • Assist with other miscellaneous tasks within the organization.

Experience Requirements

  • Three (3) or more years of technical sales experience.
  • Proficiency in the use of a range of computer software including but not limited to Microsoft Word, Excel, Outlook, and Power Point.

Position-specific Professional Competencies

Specific technical knowledge and professional skills required for the position:

  • Effectively use our Windows based Customer Relationship Management (Visual CRM) program to manage and maintain all existing and prospective customer information, tasks, and history.
  • Strong communication skills with all levels of management and personnel, both internal and external.
  • Ability to read technical drawings.
  • Effective proactive prospecting skills.
  • Effective negotiation skills with an ability to close deals and/or overcome objectives to close deals.
  • Work independently, following specific and detailed instructions about required tasks and expected results.
  • Very detail oriented.
  • Strong sense of responsibility, commitment, and urgency.
  • Excellent interpersonal skills.
  • High initiative and creativity.
  • Ability to read, speak and communicate in English.
  • Ability to communicate in Spanish is not required, but a plus.

Education Requirements

  • An Associate degree or higher in a business or technical field.

Standard Professional Competencies

  • Technical Skills: Strong knowledge of technical skills.
  • Quality of work: High quality work, proper documentation, and excellent attention to detail.
  • Project Management: Ability to determine resources for a project, define roles and responsibilities, develop timelines, and monitor status. Ability to manage multiple projects.
  • Development Plan: Take a proactive approach to anticipating and preventing problems. When any problem occurs, define the problem, investigate obstacles, and analyze alternative solutions. Excellent problem solving skills. Ability to generate alternative solutions to reach the best resolution.
  • Decision Quality: Ability to make informed decisions. Ability to consider the short-term impact of decisions, including risks and the reactions of others. Take a long-range view of the potential consequences.
  • Analytical Thinking: Ability to break down problems and issues into components, and analyze the costs, benefits, opportunities, and risks associated with each alternative solution. Ability to analyze costs, benefits, opportunities and risks of each potential solution.
  • Conceptual Thinking: Ability to grasp key concepts and underlying issues, and use experience from other situations to reach the best solution. Able to make comparisons between situations to assist others in understanding the central concepts.
  • Managing Multiple Priorities: Handle multiple assignments and priorities, while fulfilling all commitments. Accept new responsibilities and adapts to changes in procedures. Manage multiple priorities. Adapt to changes in procedures or conditions.

Standard Personal Competencies

  • Integrity: High sense of responsibility and commitment.
  • Understanding Role and Responsibilities: Demonstrate clear understanding of the expectations of the job and of company policy.
  • Teamwork: Excellent teamwork skills. Must be a team player, able to work in a fast paced environment
  • Dependability: Demonstrate ability to work independently.
  • Flexibility: Excellent attitude toward change.
  • Urgency: Quickly act, react, follow-up and follow-through in accordance with the appropriate urgency required to address situations and problems that may arise.
  • Leadership: Be a leader within the company, contributing to its performance-driven culture, keeping with the Company’s published Core Principles and Code of Conduct.

Work Schedule

  • Work schedule and company policies are as detailed on the Employee Handbook.
  • The minimum work week for Managers and Salaried personnel must comprise of 40 hours, while the work week should average a minimum of 45 hours.


  • Base Salary plus Commission.

Any and all terms, conditions, details, and requirements included in the above job description may be changed by management’s at any time based on management’s discretion.

Submit your resume in confidence to: hr@paneltronics.com

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